The AWT Marketing Committee is responsible for providing input on the strategies used to promote the association’s mission, programs, initiatives, and achievements to internal and external audiences. The Committee collaborates with staff to enhance the AWT's image and visibility across multiple platforms, including digital and social media, public relations, and events.
Committee Chair
Pam Simmons, Watson-Marlow Fluid Technology Solutions
Development support of marketing campaigns to recruit and retain Individual members and Company members
Advise on promotion and communication initiatives to increase member and stakeholder engagement
Advise staff on water treatment industry segments and personas
Advise on KPI’s and other relevant metrics to measure the effectiveness of AWT’s marketing campaigns
